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University of Montana students Brandon Staggs and David Brewer spent a week in Las Vegas, where they, err, did a lot of homework. Staggs and Brewer graduate in May as part of the first Master's of Science in Business Analytics cohort at UM. They're also part of the first UM team to attend the INFORMS Business Analytics conference in Vegas, where they interviewed with companies such as Amazon, GM Financial, Deloitte, and MGM Grand. 

Cause marketing, or marketing campaigns involving the combined efforts of a for-profit and non-profit organization, is commonly conducted in retail shops, restaurants, movie theaters and even online. Whether you are attending a "give back" night at Chipotle or a special charity event at a local boutique, cause marketing campaigns seem like the perfect situation for all parties involved. However, a new study in the INFORMS journal of Marketing Science finds that the effects of cause marketing are more complicated than that.

Members of the Air Force Studies, Analysis and Assessments directorate joined leaders of the Walt Disney Company as co-awardees of the INFORMS Prize at a gala in Las Vegas, Nev., April 3, 2017, for their pioneering and enduring integration of operations research and analytics programs. The award is given each year by The Institute for Operations Research and the Management Sciences.

The U.S. Air Force and the Walt Disney Company were presented the INFORMS Prize on April 3. INFORMS a more than 12,000 member strong organization that promotes “best practices and advances in operations research, management science, and analytics” bases its awardees on their dedication to research pioneering. In this case, it was USAF’s Studies, Analysis and Assessments directorate which was recognized.