News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

Announcing the results of the 2026 INFORMS Board of Directors election and the new board for 2027.

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News Release

INFORMS has named 12 distinguished leaders as the 2026 class of INFORMS Fellows, one of the highest honors in the profession.

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Doctor putting a protector on child's arm after vaccination
Media Coverage

America’s vaccine system faces more than a crisis of public confidence. It faces a potential operational breakdown. Changing vaccine recommendations without accounting for manufacturing capacity, supply chains, distribution networks and patient access risks turning uncertainty into shortages, delays and declining vaccination rates.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

INFORMS in the News

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Does live tweeting while watching TV distract from the ads?

Does live tweeting while watching TV distract from the ads?

News Release, April 2, 2019

CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.

Negative publicity response can boost brand value

Negative publicity response can boost brand value

O'Dwyers, March 27, 2019

It happens all the time: a brand’s celebrity spokesperson finds him/herself at the center of a controversy, which unwittingly generates negative publicity for the endorsing brand. While currently one of marketers’ preferred avenues for driving brand awareness and boosting sales, celebrity endorsement remains a practice area also wrought with challenges, chief among them being the liabilities they present when celebrities behave poorly, and what disastrous effects these crises can have on a company’s reputation and stock returns. Now, new research in the INFORMS journal Management Science sheds some light on what economic effects a company’s reaction to these unforeseen events might have.

NYPD's big artificial-intelligence reveal

NYPD's big artificial-intelligence reveal

Governing, March 26, 2019

The NYPD has developed new technology called Patternizr, an algorithmic machine-learning software that sifts through police data to find patterns and connect similar crimes. Developed by the New York Police Department, Patternizr is the first tool of its kind in the nation. It's been in use by NYPD since December 2016, but its existence was first disclosed by the department this month.

Crisis management: When your celebrity advertising endorser generates negative publicity

Crisis management: When your celebrity advertising endorser generates negative publicity

News Release, March 25, 2019

 CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

Inside Edition, March 19, 2019

What started as a peculiar crime quickly turned more sinister when a syringe-wielding man caught trying to steal power drills from a Home Depot in the Bronx attacked an employee with the hypodermic needle. The NYPD quickly realized the suspect, who got away from the scene, had likely done this before. In another incident, a man caught shoplifting a drill had also waved around a hypodermic needle to threaten an employee at a Home Depot in Manhattan. The pattern was detected not by an officer combing through records, but by an analyst utilizing computer software, Patternizr, developed by the NYPD to better fight crime.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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