Word-of-Mouth On Social Media Influences Behavior
Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
Announcing the results of the 2026 INFORMS Board of Directors election and the new board for 2027.
INFORMS has named 12 distinguished leaders as the 2026 class of INFORMS Fellows, one of the highest honors in the profession.
America’s vaccine system faces more than a crisis of public confidence. It faces a potential operational breakdown. Changing vaccine recommendations without accounting for manufacturing capacity, supply chains, distribution networks and patient access risks turning uncertainty into shortages, delays and declining vaccination rates.
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Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
The Boston Public School District held a contest to determine the best solution for busing around 25,000 students to school every day. The winning algorithm improved the efficiency of the routes in 30 minutes.
CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.
With the Ebola virus again spreading in parts of Africa, computer-science professor Sheldon Jacobson at The Washington Times urges officials to “optimize screening protocols” this time around.
The Medicare Shared Savings Program (MSSP) was created under the Patient Protection and Affordable Care Act to control escalating Medicare spending by incentivizing providers to deliver healthcare more efficiently.

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